A Method to Attain On Website Height

A Method to Attain On Website Height

June 30th: Ariana and Pete Davidson out in New York City, NY
Source: Flickr

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What to look for in a search engine optimization specialist

What to look for in a search engine optimization specialist


Search engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites.
Often, site designers will make the mistake of building the web site first and then contacting a search engine optimization (SEO) specialist to make that site search-engine friendly. What most site owners do not realize is that a search engine optimization specialist should be brought into the design process early, not after the site has been built. It is disconcerting to find out that you are a pound short and a day late.

Most so-called search engine optimization specialists are people who slap keywords and keyword phrases inside of HTML tags without considering an overall online marketing strategy. On the other hand, there are people who can write for the search engines, analyze site statistics, have a thorough knowledge of spider-friendly HTML, have considerable experience with SEO in multiple industries, and stay up-to-date on search engine happenings. These are the true search engine experts.

This article addresses five important points to consider when looking for an SEO specialist to work on your site.

Search Engine vs. Directory. A true search engine optimization specialist knows the difference between a search engine and a directory, and will keep the two types of web sites separate in their promotion strategies. The strategies for being listed well in search engines are completely different from the strategies for being listed well in directories.

Search engine optimization is designing, writing, and coding (in HTML) a web site or some of its pages so that there is a good chance that these web pages will appear at the top of search engine results for selected keywords and key phrases. Factors that affect search engine rankings include keyword concentration, keyword placement, link popularity, and so forth.

Directory enhancement is the process of selecting the most appropriate categories for a web site and writing descriptions that concisely and accurately describe the content of the site or a web page without keyword stacking. Factors that affect directory placement are selecting the right category and writing a good description.

Reconsider hiring an SEO specialist who consistently refers to directories (Yahoo!, LookSmart, Open Directory, etc.) as search engines.

Keyword Research. A majority of an SEO specialist’s time should be spent on researching the keywords your target audience is most likely to type in a search query and incorporating these words and phrases into your web pages. You will undoubtedly be surprised to find what your audience is typing in.

The most important tags in an SEO specialist’s arsenal are title tags and the main body text. Meta tags, alternative text, and comment tags are supplemental; having extra keywords in these tags alone will not give long-term results.

Guarantees. No one should guarantee a search engine ranking. Search engines regularly change their algorithms. What works one day might not work the next day. Search engines want to differentiate their results from one another. They want “fresh” results from their spidering efforts to appear when ready, and to flush their index of spam whenever possible. It is for these reasons that they tweak algorithms.

Software. Programmers who make software that steals other sites’ content to generate gateway pages are not search engine experts. Companies whose sole business is generating gateway pages are not search engine experts. (We have yet to see gateway page get good link popularity.) You can spot these companies by learning whether they host the pages themselves and “redirect” the user to your domain.

To get the best long-term results, a web site should be constructed with quality content and a navigation scheme that search engines can spider. Software cannot generate this type of web site.

Cloaking and Gateway / Doorway Pages. Search engines have made it very clear that the web page delivered to the search engine spider and the web page delivered to the end user should be the same. If not, the search engines consider it spam and will have the site promptly removed from the search engine database.

Many search engine optimization companies use scare tactics to convince people that cloaking is necessary. They will tell you that others can figure out your online marketing strategy just by looking at your web pages. (“Stealing your meta tags” is a common scare tactic used.) This is not an accurate characterization of the situation at all. In fact, we outlined above that meta-tags alone are simply not effective.

If the content of your page is stolen, then it is copyright infringement. Cloaking can hide copyright infringement behind the stealth script. This is one of the many reasons why search engines dislike cloaking and eventually may ban its use. Other reasons might be that search engines lose control over where they direct users. If a stealth marketer swipes code for a top position of “flowers” and then redirects the searcher to a furniture outlet store, it harms both the engine and its users.

Stay safe. If the search engines ever decide to ban cloaking, stealth or IP delivery, you will be safe if you never used it.

In conclusion, to get the best long-term results in both the search engines and the directories, build a good web site. Make your pages easy to read. Give the search engines and your end users a navigation scheme that they can easily follow.

Learn to write your content using the words and phrases your target audience will type into a search query. By giving your target audience exactly what they are searching for via a search engine query, you are not only giving your target audience what they are searching for. You are also adding value to the search engines.

Start Managing Your Website Easily With A Content Management System

Start Managing Your Website Easily With A Content Management System


One main advantage of using CMS is one will be able to manage the contents of ones websites without having to deal with complicated technical tasks.
Imagine that you are a very talented writer but you can’t show your writings online just because you don’t have any idea how to write webpages thatconsist of HTML tags.

With CMS, a writer only needs to type her works in an editor as if she does it with a word processor. Then the CMS itself that will show her works online. It is a great time saver for a webmaster to create and maintain her website. The installation process is also very easy since many web hosting services have offered special features such as Fantastico where a user can install a CMS with just a few clicks of mouse. The process is done automatically.

Basically, a web content management system consists of two main parts, a front-end and a back-end. The back-end is a section where you can do many administrative tasks such as inserting and editing articles, giving privileges to some people, managing the look and feel of your website, and so on. The front-end refers to what visitors see. It is the face of your website.

In choosing a CMS, you should know what is the main purpose of using it. There are CMSs which are intended to build portals. Other systems are mainly used to build photo gallery, forum, personal or even corporate websites. Then you need to know what kind of features they have. For example, Drupal, an open source CMS, provides a feature where you can gather fresh contents from other sites by adding the sites’ feeds. You can even filter any items so that you only show the items that contain a specific keyword.

Usually, a CMS also offers additional modules that will enable you to use additional features without having to put your efforts in programming. Just download the module you need and install it in your hosting server.

Don’t forget also to know your own desires and abillities in modifying a CMS. For instance, Mambo should be sufficient for you who don’t want to deal with some PHP coding. Mambo has already provided many modules to accomplish specific tasks. It also offers ready-to-use templates you can choose. On the other hand Typo3 is the right choice for people who need a very robust and flexible system.

It is necessary to know that there are so many commercial and free content management system available. Vignette and FatWire are the example of two commercial systems while PostNuke, Drupal and Mambo.are free to use.

And, of course there are other things you should consider for finding the right CMS. So please do a good and thorough analysis before deciding which system to use. Choosing the right Content Management System from the beginning is very important. Make sure it would best fit your needs.

How to Install and Configure Drupal CMS

How to Install and Configure Drupal CMS

[Homemade] Spaghetti Carbonara
Source: Flickr

Drupal is a feature rich Content Management System (CMS) which allows webmasters to run dynamic website without PHP knowledge. Publishers can add website content through admin interface. Thanks many modules it is possible to install a lot of additional features like spell check, displaying banners or AdSense ads, chat, mailing list, e-commerce modules etc. Drupal CMS was written in PHP and can be downloaded free of charge. In this article I will explain how to install this script and describe the configuration basics.

Web hosting requirements for Drupal CMS

Before you start the installation process, ensure that your web host offers PHP support, cron jobs and MySQL database. Drupal requires PHP version 4.3.3 or higher (Drupal 4.5 and earlier versions will not run on PHP 5), PHP XML extension and MySQL v3.23.17 or higher. If you are not sure which version of PHP and MySQL your web hosting provider currently uses, contact their help desk and ask them first.

How to install Drupal CMS

First download the latest Drupal release from developers website. Use software such as WinZip or Total Commander to extract downloaded archive to your hard disk. Edit the file called settings.php located in sites/default folder. Set up your website url and basic MySQL database variables like username, password and database server. Use any ftp program to upload extracted files to your web host. In case you have never set up MySQL database, login to the web hosting control panel and create a new one. Now login to your phpMyAdmin and create MySQL tables using the database.mysql file located in “database” folder. Now open your browser and point it to your website. Create a new account — the first account you will create will automatically become the admin account with full admin rights.

Another and easier solution how to install this PHP script is to sign up for a quality web hosting service which offers pre-installed PHP scripts. Then easily go to your control panel, find the section with pre-installed scripts and select Drupal. The installer will do all the job for you. All you need to do is to choose the script you want to install.

How to configure Drupal CMS

The script was successfully installed and now is the time to do some additional settings. Optionally, you can create in your Drupal installation directory folder where will be stored files such as custom logos and user avatars. Create this subdirectory and set up “read and write” permission. Many Drupal modules have periodic tasks. From this reason you will need to setup cron jobs. Call the cron page by visiting cron.php file in your root directory.

Now browse the admin control panel. Consider to enable some new modules and edit menus. Open “theme manager” to change the theme. Set up welcome message for your users. Modify meta tags for higher search engine placement. Check settings and make sure that everything fits your needs. And if you will need to help with some specific problem visit support forum where you will find thousands of interesting threads. Good luck!

Search Engine Marketing – The Full Package

Search Engine Marketing – The Full Package

After conducting extensive research I have come to the conclusion that there is a great deal of misunderstanding surrounding the subject of Search Engine Marketing. The greatest misunderstanding is in confusing the terms Search Engine Marketing (SEM) and Search Engine Optimisation (SEO).

One would think that those individuals claiming to be SEO experts should be knowledgeable about the subject and recognize the clear distinction. Apparently this is not the case; the internet is full of misguided information, from so called experts. Proving, I suppose that the industry is liberally spattered with cowboys.

To start, let us first define the term “Search Engine Optimisation” (henceforth referred to as SEO).

SEO

SEO is the process of manipulating the structure and content of a website in such a way that it will perform better in the search engine’s organic listings. The techniques involved can be sub-structured into several areas of activity, as detailed below.

1) Page readiness – Search engines expect to crawl clean HTML code. Every page of a website should be validated to eliminate errors and sloppy coding.

2) Site readiness – Search engine web bots follow the links on your web pages and thereby find new pages to index. If a web bot meets a broken link it cannot continue spidering your site. Make sure you have no broken links. Also, provide a site map. A tool for creating site maps is available at my website, www.pro-seo.co.uk.

3) Keyword selection – It is vitally important to select the right keywords for which a particular page is to be optimized. The most obvious keywords are not always the best choice, and are often mega-competitive. Choose wisely.

4) Site structure – Your website should be structured in such a way that each page can be optimized for a maximum of two keywords. Do not try to optimize for a lot of keywords on one page. Remember, you have to write for your users. Writing copy is a balancing act that keeps both users and search engines happy, and is better achieved on a well structured site.

5) Copy writing – the visible text on your web pages should be structured to include the two most important keywords for that page’s content. Get the keywords into headers. Work the keywords into paragraph text, having your keywords appear near the beginning, near the middle, and near the end. Make some keywords bold, some italic and some underlined.

6) HTML tags – The most important of these is the Title tag. Get both keywords for that page into the Title tag, without repetition. For example, if your main key phrase is “diet plans”, and your second phrase is “diet supplements”, the Title tag should read “diet plans and supplements”. Do not repeat the word diet, to search engines it may look like spamming. If your main concern is to improve your Google ranking, you may have overlooked the Meta keywords and Meta description tags, don’t, there are more search engines than Google and they can all bring traffic. Also, get the keywords into H1 tags, H2 tags, alt attributes, and very important, your link text.

And after doing all that for every page in your website you may be asking: so where does SEM come in?

SEM

SEM includes SEO plus all the other things you can do to boost your visibility in the search engines and increase targeted visitors to your website. A condensed list may be as follows:

1) SEO (see above).
2) A link building strategy
3) Pay per click (PPC) campaigns.
4) Banner exchanges.
5) Press releases.
6) And any other activity that will get your website noticed.

SEM then, is the full package. Whereas SEO techniques are a vital, but not the only, component of that package.

Guide To A Successful Career In Search Engine Marketing

Guide To A Successful Career In Search Engine Marketing

Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, ‘being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primarily consist of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

SEO is the process of improving natural or organic rankings on search engines. Search engines rank websites based on variety of parameters and each search engine has its own algorithm to rank different swebites. However, one common and most important ranking parameter is a site’s credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as Cost Per Click (CPC), Paid Placement and Search Engine Advertising.

SEM Industry

According to a research by SEMPO, Search Engine Marketing industry was at $9.45 billion in North America in 2006. It is expected to be over $18 billion industry by the year 2011. The SEM industry grew significantly in 2006 as compared to 2005 when it was less than $6 billion in size. According to the same research, while SEO is the most popular form of SEM, it accounted for around 10% of the total spending. However, Paid Advertising accounted for over 85% of the total SEM spending in 2006.

Over the last few years, the importance and the acceptance of SEM has grown significantly. According to a survey by SEMPO, of all the respondents, more than 50% said that Senior Management at their companies are ‘very involved’ in their SEM program. Sales and Brand awareness were the two major objectives behind all SEM programs.

SEM Job Profiles

Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.

The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.

An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. However, agencies like iProspect hire people to serve their clients for various SEM assignments. One may also work as a freelancer. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals. Find below the list of some of the key job roles in the SEM industry. Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.

SEO (Search Engine Optimization)

• VP/Director, SEO
• SEO Manager
• SEO Team Lead
• SEO Executive (Link Building, Keyword Research etc)
• Content Writer and Editor
• Account Manager (for organizations who serve multiple clients)

PPC (Pay Per Click)

• Campaign Executive
• Campaign Manager
• Ad Writer or Copywriter
• Account Manager (as above)

Besides the above mentioned roles, organizations also hire technical professionals and graphic designers for building tools and technologies for effective SEM implementation and service.

SEM Salaries

Although there is no official data available on the salaries earned by SEM professionals, the annual salary for an SEM professional in US typically range between $30,000 for an SEM exeuctive to $250,000 for a VP level position depending upon the years of experience and the location. The salary offered for similar roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.

In-house professionals demand higher salaries than professions working in an SEM agency. The key reason behind this salary difference is that in-house professionals possess stronger domain knowledge compared to an agency professional and thus the role performed by an in-house professional is more critical.

Required Skill Sets

To be a successful SEM professional, one needs a variety of skill sets. Moreover, the skill sets requirement changes with time as per the changing needs of the dynamic SEM industry. Find below the details about the key skills required by an SEM professional.

General Skills

• Strong quantitative and analytical ability
• Excellent communication skills (particularly writing skills)
• Constant urge for learning (industry is dynamic and one needs to stay abreast of the best practices)

Technical Skills

• Sound understanding of Computers, Internet, Email and HTML skills

• SEO techniques – both “do’s and don’ts”

• PPC techniques including specific knowledge about programs such as Google Adwords, Yahoo Search Marketing and MSN Advertising

• Sound understanding of tools such as Word Tracker, Google Keyword Suggestion & Traffic Estimator, Google Toolbar, Google Analytics, HTML Editors and FTP Softwares

• Sound understanding of relevant programming and scripting languages such as PHP, ASP, XML and CSS (for technical positions)

Sales & Marketing Skills

• Ability to understand the customer and the market
• Customer Relationship Management
• Ability to think creatively & bring innovation to the marketing approach

Unlike the software industry where lots of options such as certification exams exist for one to assess his skills, the SEM industry offers limited avenues for skills assessment. Given the newness of the industry, it is justified. However, few options still exist for SEM skills assessment. Find below few such options:

SEM Certifications

• Google Advertising Professional Certification
• Yahoo Certified Ambassador

SEM Quizzes

• OM Careers SEM Quiz
• W3schools HTML Quiz

SEM Learning Resources

Success in Search Engine Marketing requires both learning and practice. The key element of learning in the SEM industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful Search Engine Marketer. An SEM professional has numerous options to learn SEM concepts and best practices. However, it is critical that one chooses appropriate options for continuous learning. Find below a list of selected learning options.

Discussion Forums – Given the dynamic nature of the SEM industry, participation in discussion forums is considered the best approach to be abreast of latest happenings. Below is a list of some of the popular SEM discussion forums.

• SEO Chat
• Search Engine Watch
• Web Master World

Blogs – Blogs are another powerful source of continuous learning. Find below some of the blogs which publish valuable information about SEM concepts including latest revisions and trends.

• Google Adwords Blog
• Yahoo Search Marketing Blog
• Matt Cutts Blog
• SearchEngineLand

Articles and Tutorials – Some people do not want to go through a complete training or a course. However, they are interested in a crash course or a quick revision. Find below some of the popular SEM articles and tutorials written by SEM experts.

• SEMPO Learning Center
• Beginners Guide to SEO by SEOmoz
• Google Webmaster Guidelines

Online Trainings – A training or a course in SEM offers a structured way to learn SEM skills and provides a good start, especially for the beginners. However, one needs to be responsible for continual learning to be updated about latest trends. A self study based online training offers the convenience of learning from anywhere and the flexibility of learning anytime, compared to a classroom based training. Find below a list of some of the valuable online training programs in SEM.

• SEMPO Institute
• Adwords Learning Center
• Yahoo Search Marketing (click on ‘Find out How Sponsored Search Works.’)
• OM Careers SEM Game
• DMA Training Program

Classroom Trainings – Although classroom based training has some disadvantages over an online training program, the fixed schedule of the classroom training offers a more powerful structure (one’s learning does not depend on one’s mood) to ensure the learning it promises. Find below a list of some of the recognized classroom based trainings.

• SEOToolSet
• High Rankings Seminars
• Search Engine Workshops

Newsletters – Newsletters are a great way to keep oneself informed about the latest happenings in the SEM world. Find below some of the popular and valuable SEM newsletters.

• Search Engine Guide
• SearchDay
• ClickZ News

Professional Organizations – By being part of reputed SEM organizations like SEMPO , one can stay up to date about latest happenings in the SEM industry. Moreoever, such memberships offer exceptional opportunity to network with industry experts. Find below some of the reputed Search Engine Marketing professional organizations.

• SEMPO
• SEOPros

Conferences – Participation in SEM conferences is another great opportunity for training & development, directly from the industry experts. Find below some of the prestigious Search Engine Marketing conferences.

• Search Engine Strategies
• WebmasterWorld Pubcon
• ad:tech

SEM Interviews

Search Engine Marketing is both a Science and an Art. The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, as mentioned above. Many organizations first conduct an aptitude test and then follow it up with a technical interview.

Please understand that it is possible that the person interviewing you may not know more than just few SEM buzzwords. The reason they are considering you for a position is that they need your expertise and that you may be the first one to bring that experitse. The company may not be fully convinced about the potential of SEM for them and you may be able to convince them through the interview process. It is critical that before you go for the interview, you study the website of your potential employer and the products/services offered by them.

Some of the questions commonly asked in an SEM interview are:

1. What are the advantages of SEO over PPC?
2. What is Web Analytics?
3. How do you optimize a dynamic web page?
4. What is black hat SEO?
5. List 5 important website elements for SEO.
6. Mention 3 popular PR, Directory and Article submission sites.
7.
List 5 most common SEO incompatible issues found on most websites.
8. What are the most common ROI metrics in Search Engine Marketing?
9. What is a landing page?
10. How do you perform keyword research?

Visit OM Careers SEM Interview section for a comprehensive list of SEM interview questions.

SEM Jobs Resources

The growing SEM industry has created lots of new jobs and the demand for SEM professionals is going to increase continuously at least for next couple of years. Find below a list of some of the popular job sites for SEM.

• SEM Jobs at SEMPO
• SEO Jobs in USA
• SEO Consultants
• GetAFreelancer (freelancing SEO jobs)

Search Engine Optimization Expert in India

Search Engine Optimization Expert in India

Once the web site starts to get visitors, the number of hits starts to rise. And search engines believe that if a site has more traffic, it must be relevant and valuable. This further improves the SERP ranking of the site. A better ranking definitely means better business.

Search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. An organic search result is end product of search engine optimization techniques applied to a website. There’s always the demand of deep competitive analysis, keywords research, links relevancy, titles, Meta tags, content, the list is endless.

The number of search always increases with the help of search engine optimization. The process also helps in organic search listings. Search Engine Optimization always help in maximizing the visibility of a web site by enhancing listings appear more prominently in organic search results. The user here can easily experience the results more quickly.

There are many SEO Agency situated in India specializing in SEM Services, (SEO) Search Engine Optimization Services, Link building services, (PPC) pay per click services and email marketing services. But the major focus should lie to ensure the good results for Clients to generate business. The clients will get the complete help in Website Design, website development and website maintenance jobs etc. There are many SEO India web agencies in India with experts who can understand latest SEO India technique and they know all kinds of Internet Marketing strategies helping their clients in the best possible way. The search engine friendly techniques can easily help you to target your goals. The SEO India services not only provide you with a unique and attractive web design but also help you identify your niche in foreign and domestic markets.

Seo: Content Controversy

Seo: Content Controversy

One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.

Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.

Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings. For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.

So, which is the better approach?

Both.

This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content. The combination of these two strategies can work with greater efficiency than either strategy alone.

If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website.

The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.

If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.

Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.

There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner’s capabilities.

While some want to make the issue an either/or decision it is really a both/and solution.

However you optimize your site, work to the best of your ability to implement strategies that work for you long-term. Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.

Affordable SEO

SEO Services Provider in Sydney

Google seo servicesSEO services providers in Sydney are a dime a dozen. SEO forms a very important part of the success of a website. After all you want as much visitors as possible to your site in order to increase your sales. Like the law of supply and demand, once professionally done SEO is growing in importance, the price asked by most companies for a good SEO job will increase too. So what to do if you are running a small home based business and you are faced with SEO offers of up to $4000 for small job? Perhaps even the job isn’t that costly at all but the SEO specialist’s time is.Off course he wants his time to yield as much for him as possible.

SEO services providers in Sydney Can Increase Your ROI

Let me tell you, affordable SEO is still available. What many experts won’t tell you is that, more often than not, they have very sophisticated software at their disposal. Software like that does lot of the web site analysis to be done before the SEO can be implemented which saves a lot of time. The next point of concern is that imagine you would be able to find a relatively cheap SEO? Would you trust it? Doesn’t cheap mean that it is no good? Or perhaps the “cheap” agency is run by scam artists? No doubt this is still true is many cases. Either there are companies that charge (criminal) amounts of money for a good SEO job at one hand and there are the “cheap” scam artists at the other. However it is my belief if you do a good search on the web you will still find some honest guys that are willing to work for you at an honest price and really give you a good return on your money.

SEO services providers in SydneySEO services providers in Sydney can help your business get ahead. How much work there is involved? First the SEO analyst will have to “scan” your website as to what is there and what is still missing SEO wise. Has the web site been submitted at all for the search engines? Have the right keywords been filled out at the various tags? Is the text or tile of the site search engine friendly? SEO experts use sophisticated software that “scan” all those details. After that they will advise you about how to get a better content,will supply you with a list of good keywords, will advise you how to restructure your site if necessary; all imperative actions to optimize the site for search engines and Page rank.

How much time will a typical SEO cost? Well the depends the size of the project off course but mind that SEO is a marathon and not a sprint. SEO is a process rather than an action. If your site’s current page rank is zero,a good SEO job could get it to 3 in 2 months and to 5 in 4/6 months, also depending on the content of the site.Most of the work for the SEO expert comes in the beginning of the job. After all the work on the site, tags etc is done than the site might need some fine tuning or re submission to the search engines a few times. Therefor usually most agencies work with a maintenance agreement of up to 6 months.

Of course if I talk about cheap or affordable SEO I don’t mean cheap in a sense of $100 a project but, depending a bit on the work involved off course,I would say about 40%/50% off the general market rates. That’s what I call affordable and accessible to most home business owners.

Are you interested in having some affordable SEO done on your website? Please contact us(CapitalOneEquity SeoDesigners) and we are most happy to provide you with a free analysis of your site and make you a very fair offer. For contact details please see my profile.

Advertising Agencies Need for Search Engine Skills

Advertising Agencies Need for Search Engine Skills


Traditional advertising agencies are beginning to embrace the need for search engine optimization (SEO) and search engine marketing (SEM).
The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved.
Ad agencies are now chasing the increased revenue generated by search engines.
In the past advertising agencies tended to ignore organic SEO as it was seen as a complicated system with results that were difficult to measure as part of an overall media campaign. This changed when they realized the potential of Pay per Click (PPC). This made sense to the agencies because its results were easily measurable and the results were impressive.
Ad agencies need to track and manage advertising results for their clients and there is a constant need to measure value and ROI. Thus the lack of tools for measuring the effectiveness of an SEO campaign was seen as a major draw back. In the present day this is no longer an issue as there is a large choice of measuring options out there. However ad agencies often make use of the SEO firm’s expertise in using these tools and analyzing the results.
To meet their client’s demands many ad agencies have had to dive straight into SEO. Their clients have become knowledgeable of what search engines can offer them. In fact they often have a greater knowledge of it than the agencies. So the agencies have had to learn quickly or risk losing some of their client base. They often chose to outsource to the SEO experts who have the skilled staff and the ongoing commitment to dedicate their resources and energies to SEO.
We are now at the point where advertising agencies are beginning to integrate search engine strategies into their traditional advertising media mix. They are often doing this with the help of SEO experts. This enables them to retain their traditional role of campaign management while outsourcing to the SEO firm. This is often a win-win situation for both sides as they each retain their areas of expertise while expanding their combined market share.